1) How Google Images rankings work
Google Images ranking is driven by relevance, page context, and user experience (speed/mobile).
2) Write better alt text
- Short and descriptive
- Natural keyword usage (no stuffing)
- Matches the page topic
3) Use descriptive file names
Prefer hyphenated names like black-running-shoes-side-view.webp instead of IMG_1234.jpg.
4) Speed matters
Resize, compress, and use modern formats (AVIF/WebP) with fallback. Lazy-load below the fold.
5) Technical signals
Use srcset/sizes, consider image sitemaps for large sites, and keep structured data accurate.
6) Checklist
Filename + alt text + resize + compression + modern formats + responsive images + context.
7) FAQ
Alt text should be descriptive and natural. Over-optimization can hurt.